Keeping Energy Simple
Simply Energy is a major electricity and gas retailer in Australia. With over 300,000 active accounts (amounting to a total of 12% of the entire Australian energy market), eight years of experience as an independent retailer and an approach to customer service that has won them multiple awards for excellence, this subsidiary of GDF SUEZ Australian Energy commands a leading position on the market for electricity.
Vision: Simply Energy is committed to giving customers the energy they need to power their lives, lifestyles and business activities.
Differentiation: Thanks to its cozy relationship with independent power generator GDF SUEZ, Simply Energy can offer discounts on energy deals, but perhaps even more special is the company's unrelenting focus on customer service.
Philosophy: Customers deserve the best possible deal, but should never be exposed to difficult industry jargon or incomprehensible formulas in their bills and phone conservations with the retailer. Simply has made it its business to keep energy as simple as possible.
Sustainability: As part of GDF SUEZ, Simply Energy provides energy sourced primarily from natural gas. However, significant efforts are now being made to increase the share of the energy from renewable sources (primarily from wind). Moreover, under the GreenPower initiative, customers can be guaranteed energy from accredited renewable sources.
Social: Simply Energy regularly contributes to community initiatives and has made deals with famous sportsmen to promote their brand.
Charities: The company proudly supports a number of different charities, including Cottage by the Sea, Mirabel, Operation Flinders, FareShare and Very Special Kids.